Marketing 101: The Fundamentals

Join The Small Business Development Center and Small Business Specialist,Jennie DeCook, in this exciting workshop. Jennie will will introduce you to the fundamentals of one of the most important aspects of any business: marketing. Learn the concepts of the "5Ps"-- Product, Promotion, Price, Place, and Positioning. We will help you create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Conducting market research Analyzing the market environment Selecting your target markets Market positioning Designing products & services Pricing products & services Placing products & services Promoting products & services Creating a marketing plan Pizza and drinks will be provided. Signs will be posted