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Marketing and Branding 101

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Name: Marketing and Branding 101
Date: February 27, 2018
Time: 6:00 PM - 7:30 PM EST
Event Description:
This workshop will introduce you to the fundamentals of one of the most important aspects of any business: marketing. Learn the concepts of the "5Ps"-- Product, Promotion, Price, Place, and Positioning. We will help you create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Conducting market research Analyzing the market environment Selecting your target markets Market positioning Designing products & services Pricing products & services Placing products & services Promoting products & services Creating a marketing plan This seminar will take place at the Etowah Community Center Speaker(s): Jennie DeCook, Small Business Specialist Co-Sponsor(s): Cleveland State Community College
Etowah Community Center
Date/Time Information:
February 27, 2018 6:00-7:30 PM
Contact Information:
Cindy Stokes SBDC at Cleveland State 423-478-6247
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