Secrets of a Web Ninja: Facebook for Business

Facebook can be a powerful tool when used correctly, but unfortunately for most business owners, the learning curve is bigger than many expect to see when they go into this “free” marketing platform with hopes to grow their business. Christina Hooper, owner of Sparkitive and verified Web Ninja, has been helping small biz owners grow their businesses online for over 12 years, and she will be here to help you over that curve. She will help you learn: The pros and cons of being found as a business on this platform The difference between B2B and B2C businesses on Facebook The difference between post boosts and true Facebook Ads How to create your page, and what the different types of pages are How to establish your personal brand on Facebook using your personal profile or Public Figure page Go over some best practices for how to post and what to say How often you should post to grow your following And we’ll overview the statistics (or insights) and show you which ones to focus on to see if your efforts are working. By the end of the class, you will have a solid understanding of the basics of Facebook for small business owners, as well as the fundamentals of how to develop and implement an effective strategy for growing your business. This Seminar will be held in room 122 on the jAthens campus of Cleveland State Community College campus. SBDC directional signs will be placed at the correct building entrance.